Blog Post 24/11/2022

WordPress, WooCommerce, Squarespace, Wix, Shopify .. What is the right choice?

Written by David

If you’re searching for the best site builder and wondering how to choose between all the options, you’re in the right place.

The right e-commerce platform will make it both easy and affordable to build your online store that has the features and functionalities you need to get traffic to your site, leads, and sales. Here are some research details from Forbes:

Shopify – Best for dropshipping

E-Commerce Starting Price $29per month

the most flexible, feature-rich, and the most complete e-commerce platform

Many sellers find the basic $29 per month plan more than sufficient to handle their store’s needs. It includes up to two staff accounts, shipping discounts, POS access (via Shopify POS Lite, which works fine for small events), and abandoned cart recovery.

Wix – Best drag-and-drop editor

Wix is famously easy to use, making it perfect for beginners or anyone requiring a simple website.

Wix makes it easy to edit your site and add extra functionality via its app store. You’ll find hundreds of extensions and widgets to choose from!

Wix also presents website analytics to provide insight into your website traffic and visitor behavior.

With this info to hand, you’re better positioned to make data-driven decisions on how best to optimize your website.

Wix even enables you to launch a live chat widget on your site to engage with website visitors in real-time.

WooCommerce – best for versatility

WooCommerce is a plugin that enables you to transform a WordPress website into an online store. Its basic version is available for free, but it is highly customizable with its large array of extensions. For example, with WooCommerce extensions, you can accept online bookings, sell subscriptions and accept recurring payments.

Squarespace – best overall

E-Commerce Starting Price $ 23 per month, billed annually.

Squarespace calls itself the leader of website design, so yes, you guessed it – that’s where the majority of its core features lie.

Unlike Wix, which relies on add-ons to build upon its base functionality, Squarespace is feature-rich right out of the box.

In addition, there are over 100 professionally designed templates to choose from. All of these are customizable, so you can edit them to suit your brand’s aesthetic.

Visually, its templates are very impressive and knock some of the competition out of the park.

All in all, it’s one of the best website builders if you’re looking to design a good-looking portfolio or display lots of visual content.

On top of that, Squarespace also provides a robust suite of e-commerce features, including scheduling and events tools, and bookings management, and you can even create member areas.

Squarespace also boasts solid SEO tools and a range of helpful website analytics to help you grow and scale your site. Here you’ll see where visitors are coming from, and how they interact with your content, and you can review your best-selling products.

With so many e-commerce platform choices, it’s vital to pay attention to which features matter most to your business. After all, what works for one seller may not work for all sellers. For example, you may only sell seven different things, which means you don’t need software that supports a large inventory.

Or, perhaps you have a brick-and-mortar store but want to branch online—you need a platform with POS capabilities, so inventory automatically syncs no matter where the purchase is made. Aside from necessary features, you should also consider your budget, how easy it is to use, whether you need multichannel selling and if the platform includes an SSL certificate. This certificate is necessary and lets customers know it’s safe to input credit card details when placing an order.

If you want to know more or if you need assistance with setting up your web shop, don’t hesitate. Contact us and speed up the growth of your online presence and sales.