Blog Post 12/01/2023

Metaverse VR & AR

Written by David

What do the movies in the images below all have in common?

Well, it might be that they are all written by great authors and moved to the big screen to become instant seasonal blockbusters.

And maybe, there is something more? Something called Virtual Reality.

Virtual Reality (VR) is a computer-generated environment with scenes and objects that appear like they are real, making the user feel like he is immersed in their surroundings. 

This environment is perceived through a device known as a Virtual Reality headset or helmet. VR allows us to immerse ourselves in video games as if we were one of the characters, learn how to perform heart surgery, or improve the quality of sports training to maximize performance.

We wouldn’t like to mix VR with augmented reality (AR), would we?

In augmented reality (AR), our world becomes the framework within which objects, images, or similar are placed. 

Everything we see is in a real environment. It may not be strictly necessary to wear a headset. The clearest and most mainstream example of this concept is a popular game called Pokémon Go.

So, when we cover the basics, we can proceed to the more juicy stuff ūüėČ and it is called Metaverse!

The Metaverse is a post-reality universe that combines physical reality and digital virtual worlds in a continual and persistent multiuser environment. 

The Metaverse is built on the convergence of augmented reality (AR) and virtual reality (VR) technologies, which enable multimodal interactions with digital items, virtual environments, and people. As a result, the Metaverse is a web of networked immersive experiences and social in multiuser persistent platforms.

Furthermore, cryptocurrencies and non-fungible tokens (NFTs) are conceivable because of technologies like blockchain, which allow for the ownership of virtual items and real estate in metaverses like Decentraland.

Microsoft and Meta (Facebook) are among the companies developing technology for interfacing with virtual worlds, but they aren’t the only ones. So many other significant corporations are constructing the infrastructure needed to create better virtual, more realistic worlds.

So, what are the benefits of Metaverse?

We listed a few below:

Experience

The Metaverse will give us a plethora of three-dimensional (3D) visuals and even two-dimensional (2D) experiences that we are currently unable to enjoy.

Discovery

Inbound and outbound discovery systems continue to exist in the Metaverse ecology. When people are actively hunting for information, this is known as inbound discovery. Meanwhile, outbound marketing refers to sending communications to people regardless of whether they requested it.

Spatial computing

Spatial computing refers to a technology that combines VR and AR. Microsoft’s HoloLens is an excellent example of what this technology can accomplish. Even if you haven’t been able to get your hands on Hololens yet, consider face filters on Instagram as an example of spatial computing.

Decentralization

Developers can leverage online capabilities through a scalable ecosystem enabled by distributed computing and microservices. Moreover, smart contracts and the blockchain empower creators of their data and products.

Human interface

Users can receive information about their surroundings, use maps, and even build shared AR experiences by simply gazing around at the physical world using a combination of spatial computing and human interface.

These were just a few possible benefits. 

Which technology is used in the Metaverse?

Artificial intelligence

Internet of things

Augmented and virtual reality

3D modeling

And the list goes on and on.

The expensive cost of equipment is a barrier to the widespread adoption of metaverse technologies that will hopefully be overcome in the future. Morality, physical well-being, health and safety, psychology, ethics, and data privacy are the areas of risk and challenges of Metaverse.

Anyhow, there is an infinite number of directions in which the Metaverse can grow. 

Only time will tell.

The most important thing is that, what my generation saw only in sci-fi movies, now is an existing concept.

No need to mention all the new possibilities for marketing and advertising innovations!