As a content marketing specialist, no two days are the same. Every day, new challenges and opportunities exist to improve a company’s online marketing. In this article, we take a look at a typical working day of a content marketing specialist.

8:00h –  Planning and research

The day starts with planning and researching new content ideas. It is important to keep the target group in mind and to use relevant keywords to achieve high visibility in search engine results. For this, the content marketing specialist uses tools such as Google Trends, Google AdWords Keyword Planner and other SEO tools.

9:00h –  Content creation and optimisation

Once the ideas and keywords have been identified, it’s time for content creation. The specialist creates content such as blog posts, videos, infographics and social media posts. He makes sure that the content is search engine optimised by including relevant keywords in headlines and texts.

11:00h –  Content promotion and link building

Once the content has been created, the next step is to promote it and generate backlinks. The specialist uses social media channels such as Instagram, Facebook and LinkedIn to share the content. He also uses link-building strategies such as guest posts on other websites and placing links in business directories to increase the visibility of his website.

13:00h –  Analysis and reporting

To measure the success of the content marketing strategy, the specialist regularly conducts analyses and creates reports. He uses tools such as Google Analytics to monitor traffic, dwell time and other metrics to do this. This data helps him optimise his strategy and plan future campaigns.

15:00h –  Meetings and Collaboration

As a CM specialist, you often work closely with other departments, such as the social media team or the PR team. Therefore, meetings and collaboration are an important part of the day. It’s about aligning and making sure all teams are pulling together to achieve the company’s goals.

17:00h –  Education and networking

As online marketing is constantly evolving, it’s important to stay up to date. The CM specialist uses the time after work to attend training and education sessions and network with colleagues in the industry.

In summary, a successful content marketing specialist is characterised by creativity, strategic thinking and analytical skills. He or she works closely with other teams and ensures all activities align to achieve the company’s goals.

At the end of the day, it’s important to note that while this provides a glimpse into a typical working day of a content marketing specialist, it’s not always smooth sailing. Obstacles and difficult tasks are part of the job, but they also present valuable opportunities for growth and learning. Embracing these challenges with resilience and adaptability is what sets apart a successful content marketing specialist.